People strategy · Transformation · Talent & assessments

Your business. Your people. A clearer way forward.

People, culture and HR consulting for corporate teams and growing SMEs.

Asiya Al Maawali
ASIYA AL MAAWALIMUSCAT, OMAN
12+ yearsExperience in People & Culture
Client experienceAviation · Real estate · Technology
Corporate & SME clientsShaped around your priorities
Client experience

Organisations I have worked with

Oman AirIn partnership with Egolesi
RedLink Trading & Contracting WLL
Signature Real Estate
Services

What I can help you put in place.

01

Talent strategy & workforce planning

The roles and skills you need, and where to recruit, develop or move people.

  • Workforce plans & budgets
  • Role design
  • Succession plans
  • Talent acquisition
  • Workforce dashboards
  • Skills-gap reports
  • Leadership & graduate plans
02

HR strategy & business partnership

Connect HR work to business priorities and give managers useful advice.

  • HR practice reviews
  • People strategies
  • KPI frameworks & audits
  • Improvement plans
  • Management reports
03

Organisational design & transformation

Structure reviews, restructuring and the people side of change.

  • Proposed structures
  • Redeployment
  • Transition plans
  • Change management
  • Workforce agility
04

HR transformation & capability programmes

Review HR practices, find the gaps and build programmes around your team.

  • People strategy
  • Workforce reporting
  • Partnership skills
  • Process redesign
05

Capability academies

Define the skills needed, assess capability and build a learning pathway.

  • Workshops
  • Practical assignments
  • Development plans
  • Follow-up assessments
06

Culture, engagement & performance

Turn employee feedback into action and improve performance tracking.

  • Engagement actions
  • Recognition programmes
  • Performance reviews
  • KPI auditing
07

HR systems & people advisory

Better HR workflows, systems and reporting, plus core HR documents.

  • Job descriptions
  • Competency frameworks
  • Salary benchmarks
  • Grading
  • AI assessment support
Who I work with

Corporate teams and growing SMEs.

CORPORATE TEAMS

Prepare people for what’s next.

  • HR transformation & capability programmes
  • Succession & leadership development
  • Organisational design & restructuring
Discuss your priorities ↗
GROWING SMEs

Build strong people foundations.

  • Job descriptions & competency frameworks
  • Salary benchmarks & grading
  • Hiring & workforce planning
Discuss your business ↗
Talent Intelligence Platform

More insight into role fit and readiness.

AI-enabled assessments that compare people’s skills with role requirements and show development needs.

Ask about assessments ↗
AssessmentCost (OMR)
Hiring assessment50per person
Succession planning assessmentwith development plan80per person
Role fitment assessmentwith development plan75per person
Psychometric Tri Factor assessmentCore, Drive and Edge100per person
Competency mapping & assessment creation50per job role

Prices in Omani Rial (OMR). Consulting fees are quoted after we discuss your requirements.

How I work

A clear scope. A practical outcome.

01

Understand the issue

02

Agree scope & deliverables

03

Deliver practical tools

Types of engagement

One need, or several combined in an agreed plan.

  • Consulting projects
  • HR team programmes
  • Capability academies
  • Workshops
  • Assessments
Global Consultant Bootcamp Certificate presented to Asiya Al Maawali by Case In Point Consulting, January 2025, CPD-accredited course
QualificationGlobal Consultant BootcampCase In Point · 8 weeks · January 2025 · CPD-accredited
View full size ↗
Meet Asiya

Experience with people. Focus on the business.

I’m Asiya Al Maawali, a People & Culture consultant in Muscat with more than 12 years of experience. I help HR teams and business leaders plan their workforce, develop talent and manage organisational change.

  • Structure reviews
  • Skills gaps
  • Succession & development plans
  • Engagement analysis
  • HR processes
  • Workforce reports
  • Transformation projects

Memberships

  • ATD (Association for Talent Development)
  • Josh Bersin Academy
  • Case In Point consulting community
Let’s connect

What does your business need from its people next?

Available for strategic projects, workshops, assessments and consultations.

What happens next

  1. We discuss your needs
  2. You receive a quotation
  3. We agree the plan and begin

Tell me about your priorities

Your organisation is
What would you like support with? (optional, choose any)

Your message goes straight to Asiya’s inbox.